we should have hired designers!

In the coffee biz, folks spend a lot of time worrying about competition.

Pretty much every single coffee shop has a competitor right nearby - and those competitors are usually selling a product that the end user cannot differentiate from their own product, and at the same price.

So understanding what causes a customer to choose your coffee biz - and what causes them to become a loyal customer for your shop, and not the one down the block - is a huge area of interest.

Like most people who have spent time in coffee, I tended to think about the drivers as things like: Brand and Marketing, Convenience, Customer Service, Speed and Efficiency, Ancillary Products and Services, etc.


Well... today I saw this amazing video.
And it explained that the real culprit is "Service Design."
It explained that, if all of us had just used the right design process when developing our mobile apps, we too would have won vs our competition.
If we had just hired a super kickass team of ninja rodeo clown coders and ethnographers, our coffee bars would have been hugely successful.


All snark aside - you all should watch this video.
Yes... the arrogance makes my jaw hurt and the ignorance makes my ears ring.
But this is the way "smart" people think about coffee as a business.
This is the way people are going to say you should run your coffee business.

So you need to be prepared.



PS. If you had anything to do with that video... you should be ashamed of yourself. You understand absolutely nothing about the speciality coffee industry and the idea that you don't need to is arrogant beyond belief.