Investors, Coffee, Ignorance

One of the reasons I left coffee was its celebration of willful business ignorance and incompetence.

Another was the lack of honesty among the majority of business owners.

The coverage of the JAB purchase of a controlling interest in first Stumptown and then Intelligensia (handled through the investment vehicle of JAB's portfolio company Peet's) is a sad illustration of the state described above.

I would love it if folks could do some research on JAB, and then try at least a little to understand the business practices and goals of Private Equity investors before they start to talk shit.

Because the stuff you all are saying publicly makes you (and the whole coffee industry) look fucking stupid.

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